Description:

Tipsy Turvy Treats

My partner, Sarina Gandy, and I created a new product and an entire website for the product for an Advertising Creativity class. The new product we created was an all-natural booze-infused popsicle that comes in 3 cocktail flavors: mojito, rum punch, and blueberry acai rum lemonade.

We named our popsicle “Tipsy-Turvy Treats” in honor of the phrase “topsy-turvy”, which means upside down, which we found fitting for our product as it is not just a normal popsicle. For our color palette, we went with bright colors that represent summer to represent the tropical and summery vibe of our brand. Our tagline is “tastes like summer all year long!” Our target audience is young adults and college students who crave the feeling of summer and are passionate about finding all of the hip new trends.